I am delighted to announce that the Australian Gift & Homewares Association has acquired Fashion Exposed, in a strategic move to strengthen our trade fairs, support more wholesalers and retailers, and to attract more members to grow the influence of our Association.
Fashion Exposed will now run alongside the Home & Giving Fairs in both Sydney and Melbourne, providing retailers with an all-encompassing event that will benefit exhibitors at both events, and all buyers nationally.
This move adds massive value to the Sydney Home & Giving Fair, which will now be promoted as the largest and most comprehensive gift, homewares and fashion event in Sydney – in a move to attract new buyers across all segments.
Housed in the massive expansion of 32,000 square metres at Sydney Olympic Park, the Home & Giving Fair will continue to run with its existing Fashion segments in the Dome, Halls 2-4 and the Howie, with Fashion Exposed utilising the new halls 5-6 which will be connected with two internal visitor traffic thoroughfares, plus its own visitor entry.
Dual marketing campaigns for both Fashion Exposed and the Home & Giving Fair will promote this as the one and only must-see destination for fashion, apparel, bags, accessories, jewellery and shoes in Sydney. With time-poor buyers demanding a ‘one-stop-shop’ for this sector, they will no longer have to go anywhere else for all their buying needs in Sydney. Fashion Exposed will also run alongside the Home & Giving Fair in Melbourne in August.
We are also developing many new initiatives to create more ambiance, buzz and excitement at Fashion Exposed which will provide us the opportunity to attract even more quality brands to exhibit, which in turn will attract even more buyers. We have already received strong new expressions of interest from many exhibitors currently doing other events, as well as those who have not exhibited for many years now looking to return.
These are exciting times and I’m sure that all AGHA exhibiting members will benefit from this move to strengthen the fairs because strong fairs attract more buyers. This strategic move in the fashion segment will also benefit gift and homewares suppliers as more retailers move to diversify their in-store product offering, and spread word-of-mouth recommendations about the power of AGHA events to buyers across all segments.
We’ll be sending out more detailed information on this in our wholesaler and retailer e-newsletters, but in the meantime, please spread the word that the Home & Giving Fair encompassing Fashion Exposed is the place to be in Sydney in February, and Melbourne in August.
Executive General Manager
Australian Gift & Homewares Association
Unit 58, 11-21 Underwood Road, Homebush NSW 2140
Main Line: 02 9763 3222
Is there something fishy going on at the Melbourne Exibition & Convention Centre regarding allocation of major event space?
It seems the MECC management (controlled by Victorian Minister for Major Events & Tourism, Louise Ashe) recently told one of its major long term clients, Australian Gifts & Homewares Association (AGHA) that after 2015 it was no longer going to continue with their long standing sharing of the event space with Reed Gift Fairs for the August Gift Fairs and that it was going to rent the entire space to Reed each year in the future.
The Reed Gift Fair and the Home and Giving fair together are the biggest trade event in Australa and contribute significantly to Victoria’s major events and tourism economy.
According to AGHA, MECC management are now saying “it has not made any decision in relation to the gift fairs after 2015, but both MCET and Reed are fighting against our reasonable request for access to documents that may shed light on their discussions. Our preliminary discovery application in the Supreme Court of Victoria against both MCET and Reed has been adjourned to consider legal argument and is not expected to resume until the end of July.”
GHA General Manager Omer Soker says” This is a non-partisan campaign focused on an issue of great importance to our members, the industry as a whole and the people of Victoria. If the MCEC believes that it is time to change the way that the gift fairs have operated for the last 15 years, then we are prepared to meet the challenge. An open, competitive and transparent bidding process will ensure that the best outcome for Victorian taxpayers will be achieved.
We are not asking for a handout – just a fair go.
The AGHA is confident we can win a fair and open competitive bid, even if we are up against a bigger, more powerful, multinational competitor. As a not-for-profit organisation, we can reinvest more revenues into the fair directly for the benefit of exhibitors and buyers, as well as the MCEC and the Victorian and national economy. ”
So why indeed would the Victorian minister want to crush a long standing association of small business wholesalers in favor of a foreign Company?
The GHA (Gift & Homewares Australia) runs their Home & Giving fair together with Reed Gifts Fairs who jointly present the August Melbourne gift fairs simultaneously in two Melbourne venues, the Melbourne Showgrounds and also at the the Melbourne Convention & Exhibition Centre. The Melbourne Convention & Exhibition Centre in the heart of the city is just 8 kilometres from the exhibitors at the Melbourne Showgrounds venue. Continuous FREE shuttle buses will operate between the two venues during the fair days to ensure buyers can easily visit all exhibitors.
Location & Dates
The next August Melbourne Gift Fairs of GHA’s (Gifts and Homewares Australia) Home and Giving Fair and Reed Gift Fairs will be held simultaneously from Saturday 2nd to Wednesday 5th August 2014 at Both at two locations:-
Melbourne Showgrounds, Epsom Rd, Ascot Vale with extra exhibitors for both
also at the Melbourne Convention & Exhibition Centre , Southbank,
Getting Around it all
The Melbourne gifts and homewares fair is a big event and you wont get around it all in one day. Some people wont get it all done in the 4 days. So come prepared with your map of exhibitors that you need to see and plan to spend at least 3 days if you are serious about finding new products at this Fair.
Directions. How to get to the showgrounds.
The Melbourne Showgrounds boasts excellent transport access from the city.
Free Buses to the showgrounds are conveniently located both ends of the Melbourne Exhibition & Convention centre.
Showground Bus stops are conveniently located on Langs Road and Epsom Road.
Bus service number 472 travels between Williamstown and Moonee Ponds via Footscray along Langs Road.
Tram number 57 leaves Elizabeth Street, Melbourne, and travels along Epsom Road to the Main Gate.
Ample parking is available on site with a further provision for 7,000 cars nearby at Flemington Racecourse.
Road access is 15 mins from the city via Flemington & Racecourse Roads, or off City Link at Racecourse Rd.
Directions to the Melbourne Exhibition & Convention Centre
The superb, central location of the Melbourne Convention and Exhibition Centre means it is easily accessed by the city’s roadways, freeways, public transport and on foot. The City Link automated tollway connects the MCEC to the airport in just 20 minutes. The Centre is also serviced by six parking areas suitable for public, and bus parking and now with Major new South Walk parking at what used to be the back entry to the MEC. The MCEC now has two main entrances for the Gift fair, (At Bay 1 and at the other end at Bay 20 coming off the new South Walk Carpark)
Tram routes for the Melbourne Exhibition Centre:
Route 96 – St Kilda to East Brunswick
Route 109 – Port Melbourne to Box Hill
Route 112 – West Preston to St Kilda
Trains : Southern Cross and Flinders Street stations are both a short stroll from the Melbourne Convention and Exhibition Centre. Taxis: Taxi ranks are right on the doorstep: Airport transfers: Skybus Super Shuttle is the official transit link between Melbourne Airport and the central business district. It departs every 15 minutes from Southern Cross station, a five-minute walk from the Centre.