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Retailer Resources News

News articles related to business resources usefull to Australian retailers.
(Submissions invited. Use "Submit News Articles" link above).

21
Oct

Smarter Training

Smarter Training educates you to be your best. We offer a range of training services including sales, leadership and tailored packages

Smarter Training educates your team to be their best. We offer a range of training services including sales, leadership and tailored packages. Smarter Training is giving you the competitive edge to be the best.

We offer a range of training services including sales training, leadership training, tailored packages for small/medium business, corporate and more. Our primary goal is to give your staff the edge to be the best and to make your business the best in the business.

Please enquire through our website for a free quote. We’d love to talk to you.

10
Oct

Retailers Employ cheap Spys

Retailers can now recruit members of the public to spy on their store presentation with an iphone app called field agent. Users of the application can already paying shoppers to provide retailers with in-store intelligence such as competitor pricing or staff performance. Its also a marketing tool as its bringing the field agent into the store to complete a simple task.

Some retailers have already reported success and users say they use its GPS system to find quick jobs in their area when they are out and about.

What is Field Agent?

It’s an app that begins with a Client (who needs information) creating a job requesting specific information via the www.fieldagent.net website. Field Agent then reviews and broadcasts a request to Agents, (iPhone users in the field) who have installed the Field Agent App. Agents use their iPhones to collect and return information and get paid for the service.

Payments can range from $3 to $8, depending on the job’s degree of difficulty.“Now more than ever, companies are looking for ways to efficiently gain field intelligence on products and services,” said Kelly Miller, Co-Founder of Field Agent. “In an economy where unemployment is near record levels, it’s rewarding to be part of an idea that can create income for thousands of people.

Most jobs are in everyday locations where Agents live. Information requested by Clients might include: retail pricing and display information, event images, photos of items for sale and consumer surveys that can be completed anywhere an iPhone can be used.

Field Agent uses the built-in tools of the iPhone to provide accurate and relevant information that is transmitted back to Clients. Agent history, GPS location, time and date stamps and photo confirmations are all ways to ensure data is returned to Clients accurately with verification.

What’s more, Clients and Agents will help us refine the many uses we’ve not even thought of,  said Miller. “We see a lot of potential with this app, where Clients will help us identify new solutions where Field Agents can play a key role in delivering data”.

According to Miller Field Agent is designed to have thousands of Agents ready to gather information and offer feedback on products and services at a moment’s notice. That is a powerful business tool!

”Field Agent is a joint venture between Mill Creek Software and North Star Partnering Group, based in Fayetteville, Arkansas. Agents should visit the Apple App Store to download the free Field Agent App. Clients and Agents can visit www.fieldagent.net for more details on how create and deliver jobs.

29
Sep

Retailers can defy online competition

Brian Walker The retail Doctor

Retailers have been reassured that they can defy the impact of the boom in online shopping by enhancing the shopping experience for their customers.
Speaking to retail buyers at Reed Gift Fairs Sydney September as part of the inaugural Future Retailer seminar series, Brian Walker (left) of retail consulting company The Retail Doctor said that traditional tactile shopping had a strong future, but urged retailers to create a more personal experience.
“The key is to create a retail environment that is inspirational and experiential,” Walker said. “We know that 63 per cent of Australians say they prefer to touch, see and feel a product before they buy it, while 46 per cent say they like to talk to someone when shopping.”
Walker said that retail businesses can be extremely empowered by embracing the many touch points available to consumers, and that they must acknowledge the fact that it is now possible to buy at any time from anywhere in the world.
“Retailers need to understand that the point of sale is now ubiquitous,” Walker said. “Rather than asking ‘How do I bring people to my shop?’, retailers must ask ‘How do I bring the point of sale to my customer?’”

For more information visit: reedgiftfairs.com.au

11
Jun

Perth graphic design

Today in this modern era, every business owner has their website for showing functional area of their business. And whenever any visitor visit website, the graphic design is the first thing that captures in any viewer’s attention. So a good quality design is very important, as a low standard design could leave a bad image in the viewer’s mind about your website and business in general. So for the exposure of your business, REB design develops websites. The theme of the graphics must be in accordance with the theme of your business thereby these highlighting the products or services offered by your business.

The most important aspect of designing is the process of guiding the eye. Designers should have properly understood what the viewers want to see and what type of creativity attracts them. So designers put different weights on different visual objects. And for this REB design concentrates on logos, wordmarks or trademarks. They have developed a strong reputation for the development of brand marks for small, medium and large organizations.

Perth graphic designs are here to ensure you for the creative design and functionality of your website that is the way to enhance your business. They develop a brand new design which will make your business stand out and impress ahead of your main competitors in your particular field. Their designs are very helpful for the success of many enterprises. A quality design will attract the client to your business because the client thinks that if you have a professional web site, you will also provide a professional service also.

The graphic designer has a very important role here because they design the site to move the eye flow of the viewer to your site and for this they use appropriate color, imagery, and positioning. By doing this they make it easy for the viewer to do what they want to do. Good graphic design is paramount. Perth graphic designs provide a professional image and target the correct market. REB design has a team who is ready to give out the most finely graphic work that can be added in to your website.

More Details:

Perth Graphic Design

Graphic Design

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