A letter to Members from Mark Baker, GHA’s Exhibition Manager :-
“It has come to GHA’s attention that Reed Gift Fairs is targeting GHA members and non-members alike and aggressively maligning our 2009 July Home & Giving Fair in Sydney. In the best interest of our members and the industry overall, we must rebut some of the current claims.
First and foremost, GHA already enjoys a critical mass of confirmed exhibitors for the 2009 July Sydney Home & Giving Fair. The support we have received at this early date is unprecedented for an inaugural Fair.
Secondly, the early buy-in from our members is further confirmation that our research, which supported a repositioning of the second Sydney Home & Giving Fair to early July, was absolutely correct. This of course is confirmed in feedback we have received that the recent September fair was such a sales disappointment for so many. Our exhibitors fully appreciate that holding the event earlier allows retailers more opportunities to order, receive and sell products prior to the end of the year.
Thirdly, based on numbers freely provided by Reed Gift Fairs for its September 2008 Fair, it should be obvious to everyone that the September time-frame is no longer viable. GHA cannot help but question the reasoning behind continuing to promote a fair proven to be of decreasing relevance to the industry.
Fourthly, again, based on Reed Gift Fairs’ own numbers, the July Gift Fair in Brisbane continues to shrink for both exhibitors and attendees. While Brisbane may remain a viable show in the future for the immediate surrounding region, GHA firmly believes it will never enjoy the national impact commensurate to the Home and Giving Fairs held in Sydney and Melbourne.
Lastly, everyone on the receiving end of Reed Gift Fairs’ aggressive maligning of GHA Home & Giving Fairs should be asking one question: If Reed’s gift fairs in Brisbane in July and Sydney in September were progressing so well, would they need to resort to such tactics? In other words, could their exhibition sales be slower than expected?
GHA does not and will not engage in such tactics. GHA has an overwhelmingly positive outlook moving forward regarding our new July 2009 Home & Giving Fair in Sydney.
Thank you for your support. I look forward to working with each and every one of you to ensure we represent the very best our industry has to offer.
To discuss exhibiting at any of our future Home & Giving Fairs, please contact the Trade Fairs Team at 02 9763 3222.
Sincerely yours,
Mark Baker
Exhibitions Manager