A good internet business profile will attract and engage customers to a business, whilst a poor presentation will bore them or drive them to your opposition.

Internet users have a very short attention span and also have many other offers in front of them, so your internet business profile should be  brief and to-the-point yet intriguing . You must entice prospective customers to quickly understand what you offer, to understand about your businesses’; mission, products, services, people and unique competitive advantage.

Try to write your profile in a style that gives readers an idea of the business’s personality, minimizing the use of industry jargon and eliminate large words that others don’t typically use.

Don’t edit someone else’s article as you risk your page or site being downgraded by search engines for Duplicate Content. If you must use someone else’s ideas, then at least rewrite it, rearrange it and rephrase it and add some unique substance to it.

Set out the article in clear sections with bold headings so that readers can quickly drill down to the issue that interests them most.

Internet readers need to be able to figure out what you offer in an instant. You also want to entice them to read more, so start with a compelling hook that not only indicates what you offer but intrigues them to read more. A powerful hook can have several forms such as; a provocative question, a thought-provoking quote, a funny anecdote, a surprising or interesting statistic, or even an enticing image.

You can infuse some personality or hint of the businesses culture into the profile by telling of the founder’s unique road to the businesses’ development, or by mentioning any special awards and honours a company has received, or of the donations or volunteer work it’s staff have provided to the community.  Try to give the reader a grasp of how the firm is unique, special or different from competitors.

Details of the education, training, credentials or experience of key staff can excite some prospects and help them identify that the business fits their own standards and beliefs.

It is critical to spell out the reason why they should deal with you instead of another, by stating your unique competitive advantage. The benefit or reason why your product or service best meets the consumers needs.

Finally it’s important to actually invite or ask people for their business.

Different businesses need different variations of content however the following sections should be at the core of most business profiles:-
1. Introduction with a hook and brief description of what your business offers in products or services,
2. Detailed products or services description,
3. What’s special or Unique about your products or services,
4. Introductory offers or discounts,
5. Prices or charges if appropriate,
6. History of the businesses development,
7. Key Staff member’s backgrounds,
8. Summary emphasising your businesses uniqueness and unique competitive advantage and an invitation to try your products or service.