GHA’s February Home and Giving Trade Fair certainly picked a winner with their guest presenter, colour expert Leatrice Eiseman.
 
Leatrice’s incitefull free presentations in to colour and its impact were well attended throughout the trade fair event. Leatrice also presented a heads up into forthcoming trends in colour pallets for the season to come.

After a brief question time at the end, retailers were able to take away a handout with a range of eight forecasted colour combination pallets to suit different situations and marketing strategies. A nice addition to an import gift fair.

Leatrice is a colour specialist often referred to as “America’s colour guru.” Eiseman’s colour expertise is recognised globally, especially as a key consultant to Pantone, Inc.

She runs the Eiseman Center for Color Information and Training and is also executive director of the Pantone Color Institute and edits their magazine on the Pantone website. Leatrice is also the author of six published books about colours.

Leatrice has helped many companies as a colour consultant, from start-ups to large companies to make an educated choice of colour for their product development, logos and branding, internet sites, packaging, point of purchase, and interior/exterior design and other applications where colour choice is important to the overall success of the undertaking.