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Journal of Retailing - Online Articles
Articles that significantly expand the current knowledge base about retail marketing. Retail marketing comprises the processes of retailing and supply chain management that serve the household consumer. To clearly delineate JR's domain, we must first define retailing--a business that sells products and/or services to consumers for their personal or family use. This definition includes the interface of retailers with both vendors and consumers, as well as other topics that impact retailers.
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Awaiting update of Business Profile by business owner
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